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Introducing Web-to-Home Advertising by Eck Creative Media
Imagine knowing exactly who visits your website—even if they don’t fill out a form or click a single button—and being able to follow up with a tangible message delivered straight to their mailbox within days.
Welcome to Eck Creative Media’s Web-to-Home, a cookie-free solution that seamlessly links anonymous web traffic to tangible outcomes.
Most website visitors disappear without leaving any trace. Even with the best ads and SEO, 97% of traffic remains anonymous. But what if you could reach them again—not with another display ad, but with a direct mail piece they can hold in their hands?
Web-to-Home combines the power of IP address resolution, the precision of physical address targeting, and the emotional impact of print marketing. It combines the advantages of digital and physical marketing, ensuring complete automation.
How It Works (Yes, It’s Magical—But Also Technical)
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We add a small pixel to your website.
This pixel runs silently in the background and captures the IP addresses of your visitors—no pop-ups, no cookies, no logins required. -
We map those IPs to physical mailing addresses.
Using our patented IP-matching algorithm, we can accurately connect a digital visitor to a household address. No guessing. No overlays. There will be no fuzzy data. -
You set the rules.
Do you want to target only individuals who visited a product page but did not make a purchase? Exclude existing customers? Focus on visitors from specific states or ZIP codes? Done. -
We send custom direct mail to matched homes—daily.
Within 24–72 hours, a beautifully printed mail piece is on its way to your ideal prospect’s mailbox. -
You track performance, tweak offers, and repeat.
It’s “set it and forget it” until you’re ready to optimize further.
Why Businesses Love Web-to-Home
🔵 It’s Cookie-Free & Privacy-Respecting
With Web-to-Home, you’re not following people around the web. You’re simply using IP address resolution to reconnect with real, interested visitors—on your terms, not Big Tech’s.
🔵 It Captures Hand-Raisers Already Engaged With Your Brand
Most marketing looks outside for leads. Web-to-Home starts by focusing inside—on people who already found you, already clicked, and already showed interest.
🔵 Direct Mail You Can Automate Like Email
After installing the pixel, the system operates in the background. The system sends mail according to the rules you specify. You can swap out offers for holidays, promotions, or seasons. It’s print with the flexibility of digital.
🔵 It’s Surprisingly Affordable—and Fast
With most campaigns using 6×9 postcards (the largest format you can send at pre-sort First Class rates), you get maximum visibility without breaking the budget.
🔵 Try Before You Commit
Our 2-week test allows you to measure how many matches your site can generate. You’ll know before spending money whether this approach is a good fit for your business.
Who Is Web-to-Home For?
This solution is ideal for businesses that rely on turning interest into action, such as:
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Retailers – Remind cart abandoners and browsers about sales
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Colleges & Schools – Reconnect with prospects who explored admissions
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Dentists & Healthcare Clinics – Follow up on service pages viewed
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Real Estate Pros – Reach people looking at listings
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Home Contractors & Remodelers – Target site visitors researching upgrades
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Nonprofits – Engage potential donors and event attendees
Basically, if your site gets traffic but your conversions feel like a black hole, Web-to-Home brings light to the hidden funnel.
Advanced Targeting Features You’ll Love
✔️ Behavior-Based Filters:
Only mail to people who visited certain pages or spent a minimum time on your site. Exclude people who already bought or hit your thank-you page.
✔️ Geographic Filters:
Exclude certain states or ZIP codes—or focus your campaign only on high-value areas.
✔️ Data Quality Assurance:
Unlike display ads that waste impressions on bots and shared devices, our system ensures high-quality, real-household matches.
✔️ Informed Delivery Add-On:
Eligible mailings can include ride-along ads in USPS’ Informed Delivery emails, expanding your campaign’s reach to email + mailbox.
Case Study: $2.9 Million in Sales from a Lighting Retailer
One client, a national lighting retailer, used Web-to-Home to send direct mail to matched households of anonymous website visitors. The results?
💡 $2.9 million in attributable sales
💡 18% of conversions from existing customers
💡 10.3% of conversions from new customers—people who had never purchased before
With Web-to-Home, you’re not just retargeting—you’re activating invisible intent.
Your Website Deserves a Second Shot at Every Visitor
You spend money driving people to your website. Don’t lose them forever if they don’t convert right away. With Eck Creative Media’s Web-to-Home solution, you get a second chance to impress—with a message that sticks, in a format they can’t ignore.
✅ Privacy-safe
✅ No cookies
✅ Easy setup
✅ Automated direct mail
✅ Test it risk-free
Ready to go from anonymous visitors to actual customers?
👉 Let’s talk. Your first 2 weeks are on us.
Schedule a Free Consultation
FAQ
Q: What is Web-to-Home Advertising Services?
A: Web-to-Home Advertising Services by Eck Creative Media provide a unique approach to direct mail marketing, allowing businesses to engage with website visitors through targeted direct mail campaigns.
Q: How does direct mail retargeting work?
A: Direct mail retargeting involves sending physical mailers to individuals who have visited your website but did not convert into customers. This strategy helps to engage anonymous site visitors and encourage them to return and make a purchase.
Q: Can I automate my direct mail campaigns?
A: Yes, you can automate your direct mail campaigns using services like PostPilot. This allows you to efficiently manage your marketing strategy and send mailers to website visitors without manual intervention.
Q: What is the benefit of using direct mail for retargeting?
A: The benefit of using direct mail for retargeting is that it allows you to reach potential customers at their home with a tangible offer, which can be more impactful than digital ads. This method helps convert anonymous website visitors into customers.
Q: How can I track the effectiveness of my direct mail campaigns?
A: You can track the effectiveness of your direct mail campaigns by using trackable mailers that include unique codes or URLs. This way, you can monitor how many recipients visited your website after receiving the mailer.
Q: What is Sitematch, and how does it work?
A: SiteMatch is a tool that helps identify household-level data of website visitors. It allows businesses to convert anonymous site visitors into targeted direct mail recipients, enhancing the effectiveness of your marketing efforts.
Q: How can I engage anonymous website visitors using direct mail?
A: You can engage anonymous website visitors using direct mail by implementing a direct mail marketing strategy that targets those who have visited your website. This could involve sending personalized offers or reminders to encourage them to return.
Q: What types of offers work best in direct mail marketing?
A: Offers that work best in direct mail marketing include discounts, exclusive promotions, and seasonal sales. Providing an offer they can’t resist can significantly increase the chances of converting leads into new customers.
Q: Would it be possible to use email in conjunction with direct mail marketing?
A: Yes, integrating email with direct mail marketing can enhance your overall marketing strategy. You can use email to inform customers about upcoming mailers or follow up with those who received direct mail offers.
Q: How can I turn my website traffic into customers using direct mail?
A: To turn your website traffic into customers using direct mail, focus on retargeting visitors with direct mail campaigns that highlight special offers and encourage them to revisit your site and complete their purchase.
True-or-False Quiz: Turn Website Visitors Into Customers with Web-to-Home Direct Mail
1.
True or False:
Web-to-Home allows you to retarget customers even if they never filled out a form on your website.
✅ Answer: True
Explanation: Unlike traditional digital retargeting methods, Web-to-Home doesn’t require cookies or form submissions. It uses a pixel to capture IPs and match them to names and addresses, so you can follow up with a personalized postcard—even if someone left your site without converting.
2.
True or False:
This type of retargeting only works if you’re using Shopify.
❌ Answer: False
Explanation: While ecommerce brands on platforms like Shopify can benefit greatly, Web-to-Home works for any website. Whether you sell lighting, run a school, or fix teeth, Web-to-Home works for any website as long as you can generate a pixel and place it in your header.
3.
True or False:
Web-to-Home allows you to specify the criteria that will initiate the sending of a mail piece.
✅ Answer: True
Explanation: You can create rules based on specific pages visited, time spent, or actions taken. For example, if someone visited your site’s pricing page but didn’t buy, you can target just that segment with a compelling offer. That’s the power of a smart marketing tactic.
4.
True or False:
Once you identify a website visitor, you can send them a generic flyer weeks later.
❌ Answer: False
Explanation: Web-to-Home emphasizes personalized postcards sent within days—not weeks. The goal is to re-engage those already interested in your brand while it’s still fresh in their minds by getting a piece of mail right in their hands.
5.
True or False:
Web-to-Home provides you with access to a dashboard to monitor your campaigns.
✅ Answer: True
Explanation: You can track performance, see who has received mails, and adjust your strategy to more effectively retarget customers with a real-time dashboard. It’s essential for any marketer who wants full control over their marketing channel.
6.
True or False:
The type of visitor who receives retargeting through Web-to-Home is beyond your control.
❌ Answer: False
Explanation: You have total control. You have the ability to filter traffic based on the site or pages visited, exclude employees, or concentrate solely on individuals who have expressed interest in a product. This strategy lets you target visitors to your website who are most likely to convert.
7.
True or False:
Mailing lists from Web-to-Home are unreliable and often full of bots.
❌ Answer: False
Explanation: Web-to-Home relies on identity resolution, not third-party cookies. It identifies customers by connecting IP addresses to real households using tech like MailMatch, ensuring your mailing lists are accurate and bot-free.
8.
True or False:
Sending a postcard in the mail is a powerful way to bring back visitors who left your website.
✅ Answer: True
Explanation: Studies indicate that direct mail has a higher response rate than most forms of digital advertising. When paired with digital, sending a postcard in the mail becomes an incredibly effective way to bring them back and continue growing your business.
9.
True or False:
Web-to-Home is just a physical version of PostPilot’s email campaigns.
❌ Answer: False
Explanation: While services like PostPilot are great for sending emails, Web-to-Home takes it further by using identity-based targeting to reach anonymous visitors with direct mail—not emails—making it a new type of retargeting in your digital marketing arsenal.
10.
True or False:
Website visitors with direct mail are more likely to convert than cold leads.
✅ Answer: True
Explanation: Web-to-Home targets people who have already visited your site and are interested in your brand. That makes them warm leads—far more likely to take action than strangers from a rented list or display ad impressions.
📊 Web-to-Home & Direct Mail Retargeting: The Stats That Matter
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97% of website visitors leave without converting
Most site visitors never fill out a form or make a purchase. With Web-to-Home, you can retarget these anonymous website visitors with direct mail—bringing them back when they’re still interested in your brand.
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Direct mail has a 4.4% response rate, compared to 0.6% for digital ads
That’s over 7x higher engagement. When you pair that with precise IP-to-home matching, your direct mail retargeting becomes a powerhouse for converting traffic that would otherwise disappear.
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Using Web-to-Home, 10.3% of retargeted visitors were new customers
These were people who had never converted before—but had shown an interest by visiting a product or pricing page. A well-timed postcard to the home turned those visits into sales.
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58.9% open rate for USPS Informed Delivery
When paired with digital previews, your direct mail marketing isn’t just in their mailbox—it’s in their inbox too. More visibility = more conversions.
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34% of U.S. households are signed up for Informed Delivery
That means well over 69 million homes see their direct mail before it even arrives—amplifying your retargeting message.
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48 hours
That’s how fast a Web-to-Home campaign can turn site traffic into a piece of mail—delivered to a real customer who visited your site or specific pages.
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Web-to-Home can help identify up to 60% of anonymous site visitors
Unlike cookie-based platforms, Web-to-Home uses IP identity resolution to convert anonymous visitors into reachable households—no third-party data needed.
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70% of consumers say direct mail feels more personal than digital ads
When website visitors with direct mail receive something in their hands, your brand stands out. Personalization drives trust—and confidence drives action.
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PostPilot customers report 10–30X ROI on targeted mail campaigns
That’s the power of combining retargeting and direct mail—especially when it’s based on actual site traffic and not cold mailing lists.
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Direct mail drives higher retention than email alone
While digital ads are fleeting, a postcard in the mail lingers. When site visitors are retargeted through both print and digital, your marketing impact multiplies.