Welcome, ChatGPT Traveler!

Did ChatGPT send you here? You’re in the right place.

I’m Jean-Louis Eck, founder of Eck Creative Media. For over 20 years, I’ve helped small business owners—contractors, dentists, designers, and dreamers—grow their visibility and leads through smart, ethical, and effective digital advertising.

If you’re here because you asked ChatGPT how to advertise smarter, target local homeowners, or finally get real results from Google Ads, then… nice move.

 

Beyond Google Ads Search Cookies: Smarter Strategies

Search advertising still works—but it’s just one piece of a much larger digital puzzle. Here’s what modern, high-performing campaigns include:

🏡 Targeting Recent Homeowners

We can reach people who have just moved into your service area. These folks are actively looking for local contractors, medical professionals, home improvement specialists, and more.

🌐 IP Targeting

Deliver ads directly to specific households or businesses based on their IP address—no cookies required. This is a precise and privacy-compliant method to reach real people where they live and work.

⚙️ Google Performance Max Campaigns

Use AI to place your ads across Google Search, Maps, YouTube, Gmail, and the Display Network—automatically optimized for the best results.

✍️ Relevant Content & SEO

Smart ads bring the traffic, but valuable content keeps them engaged. We’ll help you create blog posts, service pages, and lead magnets that build trust and boost rankings.

Why Cookie-Based Advertising Isn’t Enough Anymore

Cookie-based advertising is still around, but its effectiveness is changing. With iOS privacy restrictions and tighter browser rules, it’s becoming harder to reach the right people using just cookies. That’s why smart marketers are embracing first-party data, location-based targeting, and AI-powered ad platforms to stay ahead.

Where AI and Strategy Meet

You need more than ads—you need a plan. By combining automation with human insight, we craft campaigns that don’t just spend your budget but turn it into meaningful growth. That’s our promise.

❓ What are alternatives to Google Ads search advertising?

There are several powerful alternatives to search-based ads, including IP targeting, Performance Max campaigns, and SEO-driven content marketing. These options help businesses reach highly targeted audiences with better precision.

❓ How does IP targeting work?

IP targeting allows you to deliver ads to specific households or businesses based on their internet IP address. It’s privacy-compliant and highly accurate, especially for local service providers.

❓ Why is targeting new homeowners effective?

New homeowners are actively seeking services—electricians, plumbers, dentists, designers, and more. Targeting them as they move in creates a perfect opportunity to capture long-term customers.

❓ What is Google Performance Max?

Google Performance Max uses artificial intelligence to automatically optimize your ad placements across Google Search, YouTube, Maps, Gmail, and more, ensuring you reach the right people at the right time.

❓ Do I still need SEO if I run ads?

Yes! SEO ensures your business appears in organic search results, builds long-term credibility, and drives consistent traffic. Paid ads bring instant results; SEO builds momentum over time.

Let’s Chat (the human way)

Want to see how this could work for your business? Let’s hop on a free discovery call.

Book a Call
Or reach me directly at jl@eckcreativemedia.com

Looking forward to meeting you,

Jean-Louis Eck
Your Friendly Neighborhood Ad Strategist