Monthly Archives: April 2025

Google Ads vs. AI Chatbots: Should Small Businesses Be Worried?

Google Ads vs. AI Chatbots: Should Small Businesses Be Worried?

By Jean-Louis Eck|2025-04-26T17:58:04-04:00April 26th, 2025|AI, Digital Marketing|

Small businesses wonder if Google Search is dying as the digital landscape rapidly changes. It's a legitimate worry given the way AI chatbots and other cutting-edge technologies are reshaping the marketing industry. In 2025, [...]

Reach Real Local Customers with IP Targeting

Reach Real Local Customers with IP Targeting

By Jean-Louis Eck|2025-04-14T21:28:24-04:00April 14th, 2025|Advertising|

Your Content Goes Here Smarter Local Advertising: How IP Targeting Helps Small Businesses Reach Real Customers Small businesses can greatly benefit from location-based marketing strategies. By leveraging location data, these businesses can effectively target [...]