Eck Creative Media https://eckcreativemedia.com Photography, Website Design and Hosting Wed, 22 Jan 2020 23:36:37 +0000 en-US hourly 1 https://wordpress.org/?v=5.4 https://eckcreativemedia.com/wp-content/uploads/2019/09/cropped-EckCreativeMedia_Logo_Favicon_114px-32x32.jpg Eck Creative Media https://eckcreativemedia.com 32 32 Social Marketing Pro – Strategy for Success https://eckcreativemedia.com/uncategorized/social-marketing-pro-strategy-for-success Mon, 23 Dec 2019 16:32:59 +0000 https://eckcreativemedia.com/?p=4050
EckCreativeMedia helping you to Write Better Blogs - Universes of Content

Social Media Major Players

Eck Creative Media News • December 23, 2019

S

ocial Media is the crucial bridge between consumers and your brand.

 

ECM complete  Social Media Marketing Strategy will improve overall your brand performance.

Helping you to create Educational Content is our mission.

Posts with links to more information are the most preferred type of content on social media. 30% of consumers said that it’s the content they like to see most from brands on social.

  • 59% of consumers prefer to see posts that teach them something.

ECM Social Marketing Pro focus on the Major Social Media Marketing platforms.

Facebook; Most popular Social Media Platform.

Second platform after YouTube for Videos with 60% of all internet users.
68% of adults uses FB in the US
Used by 97% of social advertisers
80M of business use Facebook
69% of US adults use Facebook
65% of Facebook users are under 35 years of age.
96% of all Facebook users are on mobile devices
1H on average usage per day
78% of American consumers use Facebook to learn about a product before buying

YouTube

2b users
37% of all internet Traffic
79% of Internet users
90% of US Internet users age 18 to 44.
1b Hours of videos watched daily
62% of Business use YouTube
EckCreativeMedia - Good Reviews

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Universes of Content https://eckcreativemedia.com/latest-articles/universes-of-content Fri, 13 Dec 2019 14:59:38 +0000 https://eckcreativemedia.com/?p=3764
EckCreativeMedia helping you to Write Better Blogs - Universes of Content

What is a Universe of Content? How it relates to your Blog and the Benefits of it.

Eck Creative Media News • December 13, 2019

U

niverses Of Content

IN the Center of that Universe -> the Star of that Universe;
Your pillar page.
-> It should be a High Level Comprehensive Overview of your Topic.
Say we want to rank for “Kitchen Cabinet Painting”
-> The Pillar page should go over all the main aspects of “Kitchen Cabinet Painting” without drilling too deeply into its subtopics.

Surrounding that Pillar page;
and linking both outward from the pillar page and inward back in the pillar page (linking in that pillar page and linking out from that pillar page) would be:
-> Your Cluster Content, your Bog Post
-> Each Blog Post would be a much more narrower, deeper dive into a topic in your content strategy of your topic cluster.

Benefits of Universes of Content

1- Because you have highly clustered relevant universes of content you get a lot of topical Authority from Google and from the searcher’s perspective.

  • For example if someone is running 3 different queries about “Kitchen Cabinet Painting” during the course of the day and they see your domain come up again and again, that creates a lot of instant trust.
  • We know that Google recognizes that the more trusted Content a Domain has on a topic the more likely that all the pieces of your Cluster Content will rank.

2- Because each Cluster Post is taking on this super targeted focus using a set of keywords it mitigates a lot of content cannibalization that we tend to see with domains that are covering the same topics over and over again because they know it is super relevant to their audience.

3- From an Architecture and internal Linking perspective it is super helpful because the Pillar page builds up a lot of link equity which it can then distribute to all other pages in the cluster.

EckCreativeMedia - Good Reviews

When you hire EckCreativeMedia to design your website you can rest assure that ROI is our Top Priority.

Our main goals while building your new website are to increase brand awareness, traffic, leads hence revenue.
Website Builders are great for certain applications where revenue is not the main focus.
EckCreativeMedia as your professional website designer at your side will increase the chances of getting you known locally therefore increase your revenue.

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10 Best Tips to help you Writing your Services Page https://eckcreativemedia.com/creative/10-best-tips-to-help-you-writing-your-services-page Wed, 11 Dec 2019 01:02:33 +0000 https://eckcreativemedia.com/?p=3665

What do you Include in your Services Page? Here are the 10 Best Tips to help you Writing SEO Ready Services Page.

Eck Creative Media News • December 10, 2019

M

ain Services Page

Create a clear overview of each the services that you are providing

Create an elevator speech for each Service Page.

  • Talk about your articles providing solutions to many speficic problems that most readers encounter in your field.

Write an exciting introduction inviting your readers to read your blog.

Add a Hook at the end of the page to motivate your readers to “keep reading”.

I

ndividual Service Pages

1- Write a clear overview of the service that you are providing

2-Create an elevator speech for that Service

  • Go into specifics; list all the benefits that come with that particular service.
  • Link the Service page to more specific and specialized landing pages.
  • For example you are a painter and one of your services is “Interior Painting”.

-> You should have a link within your Interior Painting Service to Woodwork

3- Write the best content that best describes your Service

  • Avoid being too short; make sure that you provide all the possible answers to your readers questions.

4- Structure

-> 150 to 200 words.

-> 3 to 6 paragraphs

-> Make it easy to “scan” as you visitors will most likely scan your website rather than read it.

-> Use Titles and Subtitles for each paragraph

Use Keywords in titles as much as possible (avoid too board keywords, use specific key-phrases that we are providing)

-> We can use what we have from your old site but we need to stick to a “structure” consistent throughout your whole site.

-> Use ALL the Key-phrases that we provide you.

5- Stick to basic relevant information to the Service itself.

-> Be thorough but at the same time avoid going too much into details

-> List All the Benefits that you are offering and why readers should contact you for that particular service

6- Provide Success stories, testimonials, reviews from your existing customers (use real name; Peggy Smith from Chelmsford, Massachusetts for example)

7- Describe on how easy it is to work with your firm.

  • List all the advantages and demonstrate how you can make a difference and come up with a solution to your readers problems.

8- Elaborate on the ROI working with your organization.

9- Keep your Readers Engaged.
End your Service page with a “Call-to-action” or better known as “CTA”, inviting your readers to contact you. “CTA” are an essential part of an effective marketing program.
Boost your conversions with inviting CTAs offering promotions, discounts, etc..

10- Use all the keywords and key-phrases from our researches, it will pay off overtime.
Our SEO Services come with tons of benefits. One of them is the creation of different studies for all your different services. We do a Keyword search volume and Keyword relevance analysis for each particular market.
We provide you with the “crème de la crème” list of key phrases “hot” and relevant to your activity to use in order to put the odds on your side and achieve better ranking.

EckCreativeMedia - Good Reviews

When you hire EckCreativeMedia to design your website you can rest assure that ROI is our Top Priority.

Our main goals while building your new website are to increase brand awareness, traffic, leads hence revenue.
Website Builders are great for certain applications where revenue is not the main focus.
EckCreativeMedia as your professional website designer at your side will increase the chances of getting you known locally therefore increase your revenue.
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Local SEO https://eckcreativemedia.com/creative/local-seo Tue, 12 Nov 2019 19:36:16 +0000 https://eckcreativemedia.com/?p=2977

EckFoto Sports Photography Kite Surfing_1152

What means Local SEO and Organic SEO?

Eck Creative Media News • November 12, 2019

SEO is all about Local Search Ranking and all the tactics, keywords and key phrase strategies that we use to get your web site showing hopefully on top, or at the very least, in the first pages of the search result.

L

ocal SEO.

Some experts call it “a process for increasing search visibility for businesses that serve their communities face-to-face.”
Others call it: “Integrated approach to marketing for local businesses”.

Whatever the definition, SEO is all about Local Search Ranking and all the tactics, keywords and key phrase strategies that we use to get your web site showing hopefully on top, or at the very least, in the first pages of the search result.

Understanding consumer intent and meeting their needs in the moment are the keys to winning more hearts, minds, and dollars” Google

We help you Achieve Higher Google Ranking with SEO Expert Advises like these:

1- SEO build trusts

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience.
That in terms will enhance your brand trust and credibility.

2- SEO Increases Engagement

Thanks to Mobile Search, local Search has become a fundamental part of small and medium size businesses due to increased engagement.

3- SEO Best Practices Keep Changing
The way the search world evolves, basically at the discretion of Doctor Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

4- SEO Is Relatively Cheap
Sure, it costs money. All the best things do, right?
But SEO is relatively cheap compared to your brand’s benefit and your increased ROI and bottom line.

5- SEO is A Long-Term Strategy
SEO can (and hopefully does) have a noticeable impact within the first year of action being taken.
The more SEO time, effort, and budget that is committed to it, the better and longer your website stands to being a worthy contender in its market.

6- If you are Not on Page 1, You are Not Winning the Click
It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

What are the best ways to rank and most specifically how do we get included in the 3-PACK at the top of the page in Google?
In 2015 Google changed the number of listings in the 3-Pack from 7 to 3.

  • The game got much harder to play
  • It is much more competitive.
  • Today SEO requires much more work and getting into specifics
3

Pack.

The Focus is on Links and organic SEO to be found into that 3-Pack.

SEO is technically free; it is also called organic SEO.
Organic SEO may happen overtime, it is when you earn your spot under the light. It takes a huge amount of time to get there though.
-> And nowadays with almost 2 billion websites out there with few hundred thousands appearing on the internet every single month, the organic SEO technique is becoming less and less a reality.

EckCreativeMedia Internet Nebula600
-> The other solution?

  • You do what you do best and grow your business in your community,
  • You hire an SEO expert like EckCreativeMedia to help you getting noticed on the web in a relatively short time. It takes usually 6 to 12 months to see results.

In 2016 Google introduced “the Possum Update” that made it more important for users to be closer to their location.
Customized results based on proximity not just how well you are doing in SEO.

In 2018, in addition to proximity, SEO has to be based on Links and Contents more than ever.

  • So even distant prospects will be able to find you.

Google localized search will show the following:

  • The 3-Pack ranking
  • The Directories (yelp, home advisor, Angie’s list, etc..)
  • Your organic search.

In 2019 we still have the 3-Pack which will show proximity to the user but not just based on the closest results.
There are many other things that are influencing the 3-Pack, for example a sound generalized SEO that includes;

  • A lot of (relevant to your activity) Links
  • A lot of Back Links
  • And the most important is having Reviews

EckFoto Listed in Google 3 Pack

D

Directories.

Just below the 3-Pack are Directories.

They are websites that are similar to Google ranking but with their own ranking.

  • They show local businesses by categories; plumbers, electricians, lawyers, real estate agents, etc..
  • Examples of Directories are Yelp, Angies’s list, Homeadvisor, Tripadvisor, etc..
  • Directories rank on page one for your specific keywords, just below the 3-Pack.

We help our clients to be listed in ALL the Directories belonging to their specific category.

  • Directories help with your ranking because they tell Google that you exist and you are active in your local community. They convey to Google that you are a real business.
  • One of the best advantages of being listed in Directories is Back Links.

* Back Links happen when the Directories link back to your website.
They all have top Domain Authority, which is the best back link you can dream of.

  • Directories are a very effective way to build your own Domain Authority and that will help with your ranking.
  • Google looks at how many directories your business is listed with and also the quality of the listings.
  • Being listed in Directories that are specific to your business is an important factor in being listed into the 3-Pack.
C

itations Building.

Just below the 3-Pack are Directories.

Citations are really important for local SEO.

  • They confirm to Google where your business is located and that your business actually does exist.
  • Citations are also known as NAP; name, address and phone number.
    These citations go onto directory websites; Angie’s list, Homeadvisor, yelp, etc..
  • NAP Citation help with prominence.
  • The more prominence you have the better you will rank with your local SEO.

We help you getting your Citations correct on the following:

  1. Industry specific websites directories.
  2. Your own Social profiles; Facebook, Instagram, Twitter, Linkedin, etc..
    You will be amazed to learn how many small businesses have old addresses, old phone numbers, no websites, etc..
  • We will make sure to put your location and your correct (NAP) on your Social web pages.
EckCreativeMedia SEO Google Universe
O

rganic SEO.

Immediately underneath the Directories is where an effective SEO strategy will show results. It is where Your Organic SEO will show off your brand.

  • Organic SEO is based on “tried and true” Link Building
  • Whether you are going for a local audience or not, your SEO strategy should be based on Link building and Content.
  • Organic SEO is all about Blog Content
  • Content via smart blogging, showing Google that you update your website on a regular basis with content articles relevant to your activity (weekly is the best way to rank).
  • Hitting up your website at all the time with fresh and relevant content
  • Don’t forget your past blogging and your past content too. Google is paying a lot of attention to that as well.

Why LOCAL SEO?

A whopping 46% of all searches in Google are for localized locations.
From that number 72% of those people visited a store or location within 5 miles.
That is crazy good SEO!
How sweet would it be to be your store and get that person ready to buy right away?

We have the right tools to get you shown in local SEO results.

Today Google is using a blended algorithm that combines:

1- Your website with its content and your approach to link building
2- Your Reviews
3- Your Proximity to location.

  • You need all these things deployed at the same time to be found in the 3-Pack and have great local SEO.

Your position in web results is also a factor, so SEO best practices also apply to local search optimization.Google

Today, people are not putting their geomodifiers (name of your location, neighborhood, or a city) into their searches; we don’t need to push these terms anymore.

  • Google has got a lot smarter when it comes to searching
  • They know where you are located

So people just have to put only what they are looking for.

Google looks at the following:

  1. Who has the best Reviews?
  2. What is the proximity to the searcher?
  3. How user friendly is your website?
  4. How are your Content and links?
  5. Does your site have authority references?

We make sure that you are ranking for All those 5 factors.

  • Not only the geographic location
  • Like for example “Exterior House Painting in Chelmsford Massachusetts”  or “Tax Preparation in Chelmsford Massachusetts”
  • But also with very generic key terms too, like
  • “Exterior House Painting” or “Tax Preparation”.

 You have to get your generic key terms in your organic ranking to be found in the 3-Pack.

Local SEO Strategy

We deploy a local Link Building strategy for your website.
1- As far as Links go.

  • Organic search results happen through links.
  • Links are a very important part of you organic search results.
  • Links are the most important SEO elements when it comes to local SEO.
  • Link building strategy is key to be found in local SEO.

Then we deploy a Domain Authority Strategy.
2- Domain Authority

  • You need a diversity of inbound links that already have a pretty high domain authority to your domain.
    With both strategies we work on the following:
  • High Quality Links coming to your domain.
  • High (and Relevant) Domain Authority of the websites coming to your website. The Authority of these websites has to be very high.
  • Diversity of Domains coming to your website (Back Links) is also a priority.

Back linking Strategy is having other websites linking back to your website as an authority or a resource page.

  • The more you get authority references going to your site the more trust Google is going to give to your site.
    This will help your domain authority and helps you to be found for the particular keywords you are using in your content.

This helps you be found in the 3-Pack, directory listings and organic search results.

On-page SEO strategy is all about relevance.
Topical relevance of your website has to be a priority.

  • If your website is about accounting we make sure that the terms “accounting”, “CPA”, “Tax Preparation”, “IRS” etc.. are within the met-tags in the title descriptors.
  • On the other hand you don’t want the word “CPA” smashed everywhere on your site and being spammed by Google.
  • We make sure that your keywords are located in places that make sense in your website.
  • We strictly follow Google’s guidance as far as how many keywords should be listed.

On-page SEO strategy is all about Loading Speed

Behavioral research on internet users shows that most people will leave any webpage if it does not load within 3 seconds.
Google knows exactly how long your page takes to load and it will affect your ranking tremendously.
We can help with that too. We look at the following:

  • The Load time of your website with its performance grade.
  • If it is Less than 3 seconds, Golden
  • If it s between 3 to 5 seconds -> You are still OK but we need to look at it and help you.
  • More than 5 seconds -> You are grounded. You are in trouble.
  • We look also at the amount of HTTP Requests
  • The Compress components with gzip
  • the DNS Lookups
    .

On-page SEO strategy is all about website being Mobile Friendly

In 2019 more than half of the internet searches take place on Mobil Devices. Google today is penalizing any websites that is not loading optimally on Mobil devices.
They even penalize websites on desktop that are not Mobil friendly.
Today is the day that you definitely want to make sure that your site is loading properly on smatphones and even tablets.
Yes, you guessed right. We can help you with that and tell you if your website is Mobil Friendly.

We will run a test and even tell you if you have any pages with loading issues.
We run a comprehensive test of your website and give you the following feedback:
1- Is your site Mobile Friendly?
2- If your test Fails:
– Maybe Your text is too small
– Maybe Your text is too large
– Your images are too large
– Your Content is Wider that the screen
– Maybe Clickable elements are too close to each other, etc..
We take out the guess work and save you time.

B

logging Strategy.

Google is looking at 2 things:

  • Authority coming to the websites that are linked to you
  • Authoritative content on your website.

That means Blogging! Blogging! Blogging!
Blogging and having authoritative content on your website is the problem with most local businesses.

  • They just don’t do it.
  • Why would they? It did not make sense before.
    -> But it does now.
  • Having traditional on-page SEO is good.
  • Having your NAP citations squared away is good
  • But it is not going to get you when you need to be in 2020 when it comes to local SEO
  • You need to focus on other aspects of SEO.
  • You need to focus on Blogging.

Blogging and relevant content are always going to be the most important foundation when it comes to your local SEO strategy.
Why is content so important to your website?

  • Because it tells Google what your website is about.
  • It shows that you care about your visitors by putting relevant information that they are looking for.
  • In fact it makes Google’s job easier to point the right visitors to the right website.
  • Google wants the best answer to their users query.
  • They are going to point to websites that have a lot of useful information on them.
  • In Google’s matrix that means you really care about your customers.

SOCIAL MEDIA AND REVIEWS STRATEGY

1- We optimize all your Social and Review profiles.
Google rewards branding over anything else.

  • The more your business shows up in Social Media and Reviews, the bigger your brand becomes.
  • And the more Google start seeing you as a brand the more love you’ll get from Google.

2- We make sure that you claim all the best Social Media Platforms like Facebook, Linked, Youtube, Google my Business, Instagram, Pinterest and Twitter.

3- We help you to claim your business on any relevant Review Sites proper to your own business like Yelp, Homeadvisor, etc..

  • You should be listed at least in 1 review site for your specific industry.
  • We help you with your profile, we make sure it is updated and complete with fresh content, many high quality images and even videos.

Google My Business (GMB) Strategy

This is one of the most important strategies in your Local SEO arsenal.
And yet very few of local business owners use this incredible digital marketing tool.
The irony is that it is completely FREE!

  • This is your page on Google that is reaffirming that you exist.
  • We put your correct address, your name, your contact information, your website, pictures of your office, pictures of the interior of your business and your employees.
  • We post your articles and pictures on a regular basis.

With GMB you show Google that you are really invested in your online presence that means you care more about your users

Reviews Strategy

You are more likely to go eat Sushi to a place with a 5 out of 5 Reviews then a 1 out of 5 Sushi place. Right?
1- Getting Reviews is important but Commenting on the Reviews that you get is even more important. (And I am talking about Good reviews and bad reviews).

  • We will help you with all the different responses.

2- GMB Reviews is where your reviews will be showing.
3- Reviews help you to get into the 3-Pack.
4- People like to read reviews before they commit to a product or a service. In fact more than 88% of consumers trust online reviews!
5- You Reviews displayed on GMB is another aspect of Google wanting to give their users the best experience possible on the web.
Google can’t try out all the pizza places or the Sushi restaurants in all the country themselves. So they rely on Reviews.

Regarding prominence and reviews, Google said the following:

Google review count and score are factored into local search ranking…”
”… more reviews and positive ratings will probably improve a business’s local ranking..” Google.

Based on high number of positive reviews people are deciding which product or services they are buying without even clicking.
So Reviews are extremely important to drive people to your website.
More local traffic, more CTR, better Local SEO ranking.
How do you get Reviews?
Ask your customers for reviews.
Put a Google Review request link into your website (show castlecomplements.com), in your store, in your digital business card, etc..
When someone writes you an email with positive feedback ask them to post their feedback on Google for you. Send them a Google link.
9 times out of 10, people will do that for you.
The more reviews you can get, the better.
Ask for them.
Don’t be afraid to ask!

C

ontent Strategy.

Content has evolved to a more sophisticated level nowadays.
In the past a targeting key phrase would be “Tax Preparation CPA Accountant Chelmsford, Massachusetts” and another page for “Tax Preparation CPA Accountant company in Chelmsford”. Pages would be stuffed with “CAP Accountant” over and over again.

  • Again, today Google is much smarter and can determine quickly the main topic of a page.
  • This old way is now considered “spammy” in the Google’s eyes.
  • Google knows all the relevant words to be expected for a particular topic.
    For example accountants would create a page for “Tax Preparation” and another for “Bookkeeping”.

Today we use “Tax Preparation” a couple of times per page, that’s it!
* Only once in the headline
* and once as a subtitle in the first paragraph.

  • Rather than stuffing the page with tons of similar keywords like before, today we write about closely related keywords like “Tax Help”, “Certified Public Accountant”, “tax return”, “IRS”, etc..
    Google expects to see these words in your content today.
  • By using the keywords that everyone would expect to see for a specific topic related to you activity;
  • You signal to Google that your content goes deep and is worth reading.
  • You are doing a thorough job in covering whatever topic you want to disseminate out there.

Today we help you optimizing your Landing Pages by searches for any Topic that you want to blog about.
We run a comprehensive Keyword analysis for the keyword phrases that you want to rank for.
For that, before writing your article;

  • You send us ideas of titles that you want to use.
  • We do a multi-level Research to come up with the top volume keyword phrases for the best tile for your article.
  • We even do a volume search Analysis on your titles themselves.
    * We don’t guess.
    * This gives a much better idea on the best titles to choose from based on the volume search.

2- Level of Interest Strategy

We also look at the number of impressions for that topic you want to blog for.
We let you know if it is a hot topic, with high level of impressions, or something that very few are interested in.

When all the analysis is done; content, keyword, search volume, and impression;

  • Your article gets finally listed.
  • Once it is listed we don’t’ want all of our hard work to go to waste, don’t we?
  • That is where Listing Presentation comes to place.

3- Listing Presentation Strategy

For each listing on Google there is a Title and a Meta Description.
1- As we talked about earlier we want to make sure that you are using the Keywords or phrases that we came up with after studying the topic you wanted to blog about.
You don’t want to use your business name and the city like “ABC CPA Tax Preparation in Chelmsford, Massachusetts” (Google is smarter now)

  • We make your listing title relevant to the searchers.
  • You don’t want to waste your title by using the wrong keywords;
  • e your city or your business name alone.
  • We use power/action words and convey the benefit to the searchers -> the solution to their problems.

4- Dwell Time Strategy (One of the top 200 Search Criteria released in 2019)

Google uses over 200 ranking factors, and Dwell time is one of them.
Google is calling “Dwelling” the amount of time people stay on your page or the amount of time people dwell on your site.
The longer searchers stick around your page or your site, the more you keep people around, the more Google will start rewarding your site with higher ranking in search results.

Quote “Your goal should be that when a visitor lands on your page, the content answers all of their needs, encouraging their next action to remain with you.”  End Quote – Duane Forester, Senior Project manager at Bing, August, 2nd, 2011

Your visitor’s engagement and their experience they are having while on your site are keys to Dwelling.

1- How do you keep visitors engaged and sticking around?

Well, we make sure that people coming to your site know exactly what you are offering within 3 seconds of landing.
– That means avoid over technical jargon
– Don’t try to be overly cleaver.

  • Adopt Clarity (that is where our expertise in UX plays to the max).
    Imagine a visitor coming to your site for the first time knowing absolutely nothing about what it is that you are offering.
    Would you work on your content to be crystal clear right away? Of course you would.

2- How do you improve your UX (or User Experience)?

We make your site very appealing and accessible.
We know that visitors don’t read most of the time when they are looking for a product or service.

  • They first scan you site.

So we make sure to add a lot of professional looking images and short descriptive (how tos) video clips.
We make your site fluid, with titles, subtitles, small paragraphs easy to scan, etc..
We use proper and Google required web formatting techniques which involves the following:

  • The use of title sizes; H2, and H1
  • The use of text broken down in smaller paragraphs
  • Limited amount of words in each paragraph
  • Bullet list
  • Table of contents
  • We use bold an italic to highlight important pieces of information.
  • What is SEO?

  • Google 3-Pack Explained – Directories – Organic SEO

  • Why Local SEO? Local, Back link & ON-Page Strategies

     

  • Blogging, Social Media & GMB Reviews

     

     

  • Content, Level of Interest & Presentation

     

     

  • Dwell Time – Visitor’s Engagement – UX

     

EckCreativeMedia - Good Reviews

When you hire EckCreativeMedia to design your website you can rest assure that ROI is our Top Priority.

Our main goals while building your new website are to increase brand awareness, traffic, leads hence revenue.
Website Builders are great for certain applications where revenue is not the main focus.
EckCreativeMedia as your professional website designer at your side will increase the chances of getting you known locally therefore increase your revenue.

]]>
Benefits of SEO and Intent Based Marketing Explained https://eckcreativemedia.com/search-engine-optimization/benefits-of-seo-and-intent-based-marketing-explained Sun, 13 Oct 2019 02:58:42 +0000 https://eckcreativemedia.com/?p=2121

seo

What is SEO and what means Intent Based Marketing?

Eck Creative Media News • October 12, 2019

Understanding consumer intent and meeting their needs in the moment are the keys to winning more hearts, minds, and dollars. Google

S

EO has to be included into the creativity and content marketing processes.

SEO is incredibly important.

Why should you develop content that your audience really want?

Why should Search intent should be Included in your SEO strategy regardless of the size of your organization and industry?

Benefits of SEO: the ABC Strategy

A

rchitecture of your website

  • Create and promote your html site map
    • Make sure that all your pages load quickly especially on mobile devices.
B

ack Links and Endorsements

  • Include 3rd party websites that link back to your website.
    • Authoritative websites in your Industry
C

ontent

  • Pay attention to your Content
    • Most obvious ones; blog posts, any written words in your website, ebooks that you may create, white paper, white boards, etc..

All these categories that belong to ABC are inclusively important; they can make or brake your SEO success.

  • A, B, and C go well together. If either one of them is missing or neglected your SEO will suffer from it.
  • If you focus on only one of the ABC strategies your website’s ranking will suffer and your website will take much longer to be noticed.

SEO success yields traffic to your website and eventually that traffic will yield to revenue.

Why should you care about SEO? After all, “SEO” is a buzz word, everybody is talking about it.

Everyone talks about it because IT WORKS.

  • Nowadays with the influx of new websites appearing every single day, 380 websites per minute to be precise, being found quickly is a PRIORITY.
  • You don’t want to be on page 10 or more do you? No one goes to page 10 on Google. No one.
    • The higher up on Google the more traffic your website will get.

It is very important to draw that direct correlation between ranking well in Google and generating revenue for your company. And how do we exploit that correlation?

  • With a well rounded Search Intent strategy.

Search Intent Analysis and Intent Based Marketing

Understanding Search Intent should be the foundation of your SEO strategy.

Ranking well is important; the question is what do you want to rank well for?

  • Before writing a post, no matter what kind of post, we treat Search Intent as a priority.
    • We do all the data driven research and keyword and key phrase analysis.
      -> We add search intent to our creative effort to get the best of both worlds.

What does Intent Based Marketing mean?

  • Understanding searcher intent is everything in a SEO world!
  • Search Intent has everything to do with marketing funnel or also called Marketing Pyramid, what I call the “Intent Pyramid”.

ECM Intent Pyramid Color

Intent Pyramid

Intent Pyramid is a Pyramid with 3 distinctive layers.

It is comprised of the following:

  • A Small Layer on top.
  • A Medium Layer in the middle.
  • A Large Layer at the Bottom.

Every one searching for a product or service using Google can be found in one of the 3 Layers of the Intent Pyramid.

Let’s take a look a the 3 Layers of the intent Pyramid:

1- Intent Pyramid Top Level: Purchase Intent is very high, searchers are very much ready to purchase a product or service, traffic volume is significantly lower. They are very few people searching for these types of keywords compare to the first 2 layers of the Intent Pyramid.intent pyramid top

  • This is the time to write about rewards, incentives, discounts, and special offers.
  • Focus should be on why they should purchase your product or service now.
  • Assuming that you did your job in the middle level of the Pyramid, they already believe that you are the best proposition out there.
    • Your offering is the right one out of the comparison that you gave in the second layer.
    • They should understand why they should buy now, today or this week and no longer wait.
      • “I think a Weil Mc-LAIN furnace is the furnace for me. Where, When and How can I buy one.”

2- Intent Pyramid Middle Level: The Purchase Intent is Medium, traffic volume is medium; there is smaller activity than the first layer.intent pyramid middlec

  • No one is going to purchase your product or service in the next week or so, maybe in the next month or so.
  • Content should be focused on differentiation; this is at that layer that we make product or service better than your competitors.
    • The traffic id medium at that level.
      • For example: I want to purchase a furnace but I have no clue which one I should buy, oil or gas.
      • At tat level people are not quite sure which product or service to buy.
      • When we write at this level we try to convince that you are the one choice that they should go with.

3- Intent Pyramid Bottom Level: Purchase intent is low, traffic volume is high.intent pyramid bottom

  • Most visitors are not looking to purchase anything at that level.
  • People are looking to understand the product or service that they are looking for.
    • You find usually a huge amount of traffic at that level.
    • This is where you write about your product or service definitions, tips and ideas, etc..
      • For example: “I have heard about gas furnaces but I will have to be convinced that I need one versus an oil furnace”.
        • Keyword Search in Google includes “Gas furnace” or “ideas on how gas furnaces are better than oil furnaces”

-> You can’t expect (in general) these people to be buying anything at that particular level.
-> They are looking for definitions, ideas and tips on whatever they are looking for in a near term time frame.

Making sure that you cover all 3 levels of the Intent Pyramid in the content that you write is essential.
The best way to do that is Mapping Content and keywords to searcher intent.

Common SO-based Keyword Categories for B2C products or services.

  • First we run industry specific researches before posting any blogs.
  • Then we target specific keywords or keyword phrases based on the Intent Pyramid specific for each of our clients.

Using the furnace idea earlier:

1- Top Layer

intent pyramid top





Example of Keywords that we include in your post:

-> Price-conscious keywords
  1. “Cheap oil Furnace service near me”
  2. “Best Gas Furnace service prices”

Your visitors are thinking about money, so they are ready to buy. They don’t need more convincing, they area just looking for the best price.

-> Purchase-ready keywords
  1. “Best Gas Furnace installer near me”
  2. “Cheapest gas furnace installer near me”

Your visitors are looking for a vendor to buy the product or service from.

At Eck Creative Media we always use our intent Pyramid model to create content on your website. We suggest writing your blog by adding the very specific keywords that we provide and correspond to each Intent Pyramid’s layers.

The more keywords or key word phrases we add to your content the more specific and targeted your blog becomes.

  • When someone types “Oil Furnace Weil-McLain best price plumber near me” that is someone looking for specifics.
  • They know exactly what they want; they know all the advantages buying that particular furnace.
    • They are looking for the very best prices and they know where they are going to buy it from.

That is a dream come true in terms of keyword searches.

Coming back down to earth.. people don’t typically type a lot of words when they are searching.

  • That is why the shape of the Intent Pyramid gets smaller and smaller as we go into the life of span of your visitor’s research.

2- Middle Layer:

intent pyramid middlec




Example of Keywords that we suggest to be included in your post:

-> Comparison Shopping keywords
  1. “Furnace Reviews”
  2. “Most Efficient Furnaces for 2019”
  3. “Best Furnace Reviews for 2019”, etc..
-> Brand-Specific keywords
  1. Weil-McLAIN Oil Furnace
  2. Daiken Furnaces vs Carrier Furnaces

Your visitors are comparing the 2 brands to figure out which one best fit their needs.

3- Bottom Layer:

intent pyramid bottom




Example of Keywords that we suggest to be included in your post:

-> Educational keywords
  1. “Gas Furnace vs Oil Furnace”
  2. “Gas Furnace advantages”
  3. “Gas Furnace benefits”
  4. “Oil Furnace advantages”, etc..
-> Situation specific Keywords:
  1. “Best Furnace type for New England Weather”
  2. “Furnace for smaller home”, etc..

What is our Secret Sauce?

  1. We scan your website content and map it to our top, middle and bottom level of our Intent Pyramid.
  2. We then see which areas needs work and what is lacking.
  3. We constantly look for filling the gap of the pyramid while managing your website content.
  4. We typically start at the bottom of the Intent Pyramid and move upwards
    • Even though you will get less traffic at the bottom, that traffic will convert at a higher rate because people are interested and ready to purchase.

1- Finding the right balance between intent and volume is key to good ranking.

2- Finding the right balance between intent and Interest is key to generate revenue.

3- When we help you re-writing your content we use sophisticated tools to find out what people are looking for.

  1. We look at amount of search volume coming from our analysis, that gives us a better idea of what to include in your post.
  2. We identify very quickly the level of interest and the amount of search volume for the particular product or service that you want to blog about.
  3. We give recommendations to put you on target with your content.

4- From a marketing perspective we use our SEO Search Intent Pyramid to get into the mind of the people searching.

5- We relentlessly aim at finding out what people are searching for and how often they are searching for your product or service.

6 -We always look at the likelihood of the result of the search that will lead to revenue for your organization.

After many years being in the digital marketing industry I am always surprised by how accurate the result of our research is and how well it serves our clients.
  • SEO is incredibly important

  • Intent Based Marketing

  • Intent Pyramid

  • Intent and Volume

  • Intent and Interest

EckCreativeMedia - Good Reviews

When you hire EckCreativeMedia to design your website you can rest assure that ROI is our Top Priority.

Our main goals while building your new website are to increase brand awareness, traffic, leads hence revenue.
Website Builders are great for certain applications where revenue is not the main focus.
EckCreativeMedia as your professional website designer at your side will increase the chances of getting you known locally therefore increase your revenue.

]]>
12 Best Tips to help you Writing your Company Core Values https://eckcreativemedia.com/search-engine-optimization/12-best-tips-to-help-you-writing-your-company-core-values Sat, 12 Oct 2019 02:37:23 +0000 https://eckcreativemedia.com/?p=2084

What do you Include in your Company Core Values statement? Here are the 12 Best Tips to help you Writing your Core Values

Eck Creative Media News • October 11, 2019

Y

our Core Values explain what you and your organization believe in.

Your Company Core Value is a description of your character and how you behave on a day to day basis.

Your core values dictates the guiding principles that speak for your employee’s behavior and action.

Do the right thing; don’t be evil. Earn customer trust and user loyalty and respect every day. Sustainable long-term growth and profitability are key to our success. Google cares about and supports the communities where we work and live. Google

Your core value is your code of conduct for decision making in your company. It guides in the collective behavior of people in your organization.

You core value is a set of values that articulate what the people in your organization believe and hold true. It is how do people in your organization treat each other and interact with your customers.
You core values are essential as they give your employees a reason for what they do and your customers a reason to believe in.

What do you include in your Core values?

You will find bellow some ideas that you could use writing your organization core values.

1- Describe the value of your organization that helps you guide your behavior.

2-A Clear Direction

  • Describe how your core value clarifies the direction of why you do what you do.

3- Elaborate on a set of shared values that guides your behavior as an organization.

  • What are the values that help you guide you and your employee’s behavior.

4- Describe the guiding principles that dictate how everyone treats each other within your organization and deal with your customers.

  • Mention that you value respect and show it in our daily dealings with each member of your team and every single customer.
    -> If customer satisfaction is one of your values explain for example that you offer 100% satisfaction guaranty for all of your products and services

5- It’s all about Building Relationships

  • Explain how you build relationships with your employees and your customers.

6- Customer Service

  • What type of supports are you providing?
    • To your Employees?
    • To your Customers?

7- Feedback

  • Do you seek input from your employees and your customers in order to improve your services?
    • Talk about your open communication policy that allows dealing with crisis even before they occur.
    • What are your expectations dealing with your employees and customers?

8- Goals

  • List your goals and your all your expectations.

9- Leadership Core Values

  • Are you willing to listen?
  • Are able to communicate effectively with your employees and customers?
  • What system of communication do you have in place?
  • Do you value/reward feedback?

EckFoto George Washington Monument Boston

10- It’s All About Respect and Trust

  • Is respect and trust of your start important? If yes, in what capacity?
  • Are you core values include openness, integrity and honesty?
  • How do you maintain trust among your staff and your customers?
  • Do you maintain trust through honesty and personal integrity?
  • Are you being honest and respectful towards your employees and customers?
  • If yes, are you fair in your assessment of the situation and provide consistent guidance?

11- It’s All About Empowerment

  • Are you empowering your team members in your day today activities?
  • Do you help your employees to grow, to lead and succeed?
  • Do you inspire your staff?
  • Do you believe in them?
  • Do you Support them?
  • Do you encourage them?

12- It’s All About Boundaries

  • You can talk about how you give your employees generous boundaries.
    • Boundaries don’t restrict your team members
    • Boundaries empower your team members
      • You tailor boundaries specifically for each employee
      • You give them freedom to act
      • You empower them.
  • Value of Your Organization

  • A Clear Direction

  • Shared Values

  • Guiding Principles

  • Building Relationship

  • Customer Service

  • Feedback

  • Goals

  • Leadership

  • Respect

  • Empowerment

  • Boundaries

EckCreativeMedia - Good Reviews

When you hire EckCreativeMedia to design your website you can rest assure that ROI is our Top Priority.

Our main goals while building your new website are to increase brand awareness, traffic, leads hence revenue.
Website Builders are great for certain applications where revenue is not the main focus.
EckCreativeMedia as your professional website designer at your side will increase the chances of getting you known locally therefore increase your revenue.
]]>
12 Tips on how to Write the Best About us Page https://eckcreativemedia.com/search-engine-optimization/12-tips-on-how-to-write-the-best-about-us-page Fri, 11 Oct 2019 02:32:06 +0000 https://eckcreativemedia.com/?p=2050
EckFoto Wildlife Photography Bald Eagle

12 Tips on how to Write the Best About us Page

Eck Creative Media News • October 10, 2019

Y

our About us page is the second most visited page on your website.

You will find bellow the 12  best tips that will make your About us page rock and interesting.

In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Google

1- Create a Hook

Start by asking your visitors direct Questions so you keep them interested in you and your organization.

To put things in perspective let’s imagine for a moment that you are a “Photographer”.
And you are writing your “About us” page as a photographer.
These are examples of questions you would ask your readers if you were a photographer;

  • Are you somebody that is shy in front of a camera?
  • What makes you anxious in front of a camera?

You got the drift now write questions proper to your own industry.

2- Tell your Story

You became a photographer to help people being more relaxed in front of a camera.
You knew how to get people “out of their cocoon” and show their personality.

  • Tell your readers how and why you decided to go in the field of photography.
  • What really prompted you to it?
  • Did you follow your father’s steps?
  • Have you always had the desire to be a photographer?
    • Add images describing your early stages of your career.
    • Add images to show what you can bring on the table, show proofs.
    • Show that you have the know how and the years of expertise to provide what your customers are looking for.

3- Create an Open Loop

Keep your visitors reading your About us page.

  • One example of an open loop would be: “I discovered an amazing way to relax people when they are in front of my camera.. But before I talk about that (make sure your readers keep reading), I want to tell you a bit more about the way I take pictures.. etc..
  •  A second example of open loop: “If you keep reading you will discover towards the end of my About us page how I use “posing” as a way to bound with my customers and make them at ease and forget that I am here to take pictures of them.

4- List the Benefits of Hiring You

  • What will the readers get from reading your about page?
  • Will they hire you after reading it?
    • Focus on Transformations; what are the advantages of dealing with you as a photographer?
    • Why would your visitors choose you versus another Photographer?
      • “I am going to show you how easy it is to be natural in front of a camera and look your best.”
    • What makes you different as a photographer?

5- Provide Proof

Reveal your Authority in your field.

  • List all your Awards that you have accumulated over the years.
  • Include all the major Customers that you worked with, give a few names; for example “William Raveis, Century 21”, etc..
  • List all the written testimonies that you received.
  • List Your top 3 Reviews
  • Add images of your work and achievement
  • Add a short business profile video

6- Make it Personal

Share a Personal Story that touched you in a good way.
Talk about a personal story, something, a good thing that happened recently with one of your customers.
Don’t hesitate to give details, add images depicting what happen and why it happen.

7- Include Opt-In Form or Links

  • Your About us page should not be about you but “How will I be the solution to my clients’ problem?”
  • How will I be able to relieve my customer’s “pain”?
  • It is all about Your customers.
  • Everything should be tailored towards the needs of Your customers
  • What is most interesting to my potential customers.
  • Add opt-in form with drop down menus listing your services and a way to choose them.
  • Create an Engaging Opt-in Design Form with pictures, video, graphics, et..
  • Include Links to your products and services.

8- Use a Clean Design for your About Page

  • Keep your page very fluid, easy to scan and under 500 words.
  • Limit your page to a few paragraphs.
  • Add H1 titles
  • Add H2 subtitles
  • Add Professional Photography

EckFoto Architecture Photography MIT Kresge Auditorium

9- Mission Statement

  • Describe your Mission: Mission or Vision Statement
  • Convey Your Organization Values
  • Describe your organization Culture and commitment to its customers
  • What makes you different from other “photographers”?
  •  Keep your statement inspirational and motivating
  • Establish immediate trust with your visitors
  • Create interest on Who You Are:
    • Who is your ideal customer?
    • The things you do to make you unique.
    • When did you start your business?
    • Professional Images of your office
    • Professional Head shots of yourself, your crew, etc..
    • Short Business Profile video

10-Share why you do what you do

Again if you were a photographer you would say:

“Classical Portraits were boring to me, I knew I had to up my game”

“I decided to make it more fun and interesting for my customers (I studied the different poses, different lighting, camera setups, etc.. )”

11- Your Location

  • Where are you located?
  • Add an embedded Google Map
  • Add images of your town
  • Add images of your street
  • Add images of your office

12- Social Proof

  • Share customers Reviews and testimonials.
  • Share Awards, Certificates, Published Articles, Medals, etc..
  • Include all your Social Media Links.
S

ocial Media BIO

One of the most important features of your Social Media Pages is your BIO.

So here are some tips that will help you write an engaging Bio.

Though very similar, you Social Media Bio is less in depth and detailed than the Bio on your website.

It has to be Short and Powerful:

  • Instagram Bio: 150 character max
  • Twitter Bio: 160 character max
  • Facebook Bio: 155 character max

1- Start with a Powerful Sentence:

You have only a few seconds to make a good impression; brevity is key.

  • What is your niche market?
  • What are you really good at
  • What makes you unique?
  • How are you going to help your customers?
  • How will you solve their problem?

2- Humanize your Bio

  • Talk about you
  • Tell your Story
  • Talk about your greatest accomplishment
  •  How you ended up where you are now

3- Include a Call-to-Action

  • What are you offering?
  • Give a chance for your visitors to Learn more about You
  • Offer a freebee, a reward, a discount, etc.. if they “take action”

4- Avoid buzzwords like:

  • Specialized
  • Leadership
  • Passionate
  • Strategic
  • Experienced
  • Focused
  • Expert
  • Certified
  • Creative
  • Excellent

5- Use All Keywords that we Provide You

  • Create a Hook

  • Tell Your Story

  • Create an Open Loop

  • List the Benefits of Hiring You

  • Provide Proof

  • Make it Personal

  • Include Opt-In Form or Links

  • Use a Clean Design

  • Mission Statement

  • Why you do what you do

  • Your Location

  • Social Proof

EckCreativeMedia - Good Reviews

When you hire EckCreativeMedia to design your website you can rest assure that ROI is our Top Priority.

Our main goals while building your new website are to increase brand awareness, traffic, leads hence revenue.
Website Builders are great for certain applications where revenue is not the main focus.
EckCreativeMedia as your professional website designer at your side will increase the chances of getting you known locally therefore increase your revenue.
]]>
On-page Optimization https://eckcreativemedia.com/search-engine-optimization/on-page-optimization Sun, 06 Oct 2019 15:48:39 +0000 https://eckcreativemedia.com/?p=1933

12 Steps towards the Best On-page Optimization

Eck Creative Media News • October 6, 2019

O

n-page Optimization should be an essential component of your SEO Strategy. The following simple rules will help you to achieve the best On-page Seo optimization hence help your website ranking.
What is On-page Optimization aka On-page Search Engine Optimization? I am about to give you my favorite on page optimization checklist that I follow every single time I write an article for my blog.
Feel free to come back to this article as many time as you need it and use it as a simple on-page optimization tool that gets result in the Google ranking world.

1-Research the best Keywords for your article

Use only relevant keywords to your activity and most importantly to the core of your article.

2- Make sure to include your researched Keywords into your Main Title

Your title should include the keywords that you think most relevant to the article that you are writing.

3- Heading Tag

Put H1 tag in the Heading Tag of your article

4- Keywords in your Paragraphs?

Make sure to put the keywords that you selected into your first paragraph.

5- Keyword Density

Include your keywords at least 4 times in your content,
Don’t over do it as it could be seen as spam and flagged by Google.

6- Errors on your Page

Proofread your article several times before publishing it.
Avoid spelling errors and grammar mistakes.

7- Add Sharp High Quality Images

EckFoto Wildlife Photography

Images taken by a professional photographer will be more visually appealing.
High quality professional images will make your content unique and more interesting.
Relevant high quality images will help you to grab more traffic from image search engines.
Google has just announced that a blog with images will have more than 30% chances of being ranked than a blog without any images.
But in order to be searchable make sure that every image include an alt text and a relevant description.
As page loading speed being one of the most important elements of a sound SEO strategy, your Images should not exceed 1 Mega pixel. Avoid png or tiff images, use only jpg images for your article.

8- Keywords in Second Heading

Don’t forget to add your relevant keywords into your second heading too.
The idea behind it is that Google will get a second signal and will understand better what you are talking about.

9- Google Map

Add an embedded Map of your location into your post.
It legitimates you as a publisher and gives you more credibility.
It shows that you are a real person with a real address.

10- Word Count

Google pays a lot of attention to how many words are included into your post.
A concise and relevant content of 300 plus words is a good start and will signal Google that your article is worth reading.

11- Links

Add Authoritative website Links to your content.
If you are article is referencing another article add its hyperlink.
Add also organic links withing your own website.

12- Video

People don’t have to do much of anything these days and reading is not on their list of priorities.
Instead of reading you visitors have the tendency to “scan” quickly your article instead.
they will be attracted to beautiful images and also to videos.
Youtube being a part of Google, videos are now also a major component to search ability.
It is a well known fact that visitors will spend longer time watching a video versus reading an article.
An engaging, emotional and educational video will bring much more on the SEO table.
Your visitors will spend more time on your site and Google will notice it very quickly and reward you for it.
Videos are becoming a Requirement more than Recommendation.
Today more than ever Videos belong to your Content Marketing Strategy.
It will create higher stronger visitor’s attention, higher engagement, higher retention rate and greater Search Engine Optimization Opportunities.

Add Videos to your blog with EckFoto , they will help you establish a Stronger Emotional Connection with your visitors and most importantly increase Conversions for a greater ROI.

EckFoto Video
  • Keywords in Title

  • Heading Tags

  • Fix Errors on Page

  • Add High Quality Images

  • Google Map

  • Add Links

  • Add Videos

EckCreativeMedia - Good Reviews

When you hire EckCreativeMedia to design your website you can rest assure that ROI is our Top Priority.

Our main goals while building your new website are to increase brand awareness, traffic, leads hence revenue.
Website Builders are great for certain applications where revenue is not the main focus.
EckCreativeMedia as your professional website designer at your side will increase the chances of getting you known locally therefore increase your revenue.
]]>
Website Builder Versus Website Designer https://eckcreativemedia.com/latest-articles/website-builder-versus-website-designer Mon, 23 Sep 2019 19:00:50 +0000 https://eckcreativemedia.com/?p=1550

So you Want a New Website; Which Option Should You Choose? Website Builder or hire a Designer?

Eck Creative Media News • September 23, 2019

W

ebsite Builder versus Website Designer; What you should know about both options

More and more small business owners are turning their back on website builders like Wix, Squarespace, weebly, etc.. with disappointment. They are lured into the low cost and the speed of delivery of their new website. But unfortunately they are not getting the traffic and the amount of leads that they were expecting from day one.
After a while they find themselves trying to deal with a complicated back-end interface full of issues that are left unresolved because of lack of time.
So what is the solution to get a good website? Is a Custom design Website a better option? Isn’t it expensive? why would a small business owner consider going with a local website designer? How about the cost? How long will it take to get the website up and running? How about SEO? Etc..

In this article we will explore the pros and cons while considering a website builder versus hiring a professional website designer.

Website Builder

Pros

1- Speed: Website available in a day or 2
2- Affordable? Not really ($50 average/month vs $39.99 ECM)

Cons

1- Generic design; they all look the same
2- Looks like a “cookie cutter” Template
3- Not professionally designed
4- Poor or close to zero SEO
5- Potential Revenue Loss
6- Lots of Time and Worries invested
7- Don’t own the site, you can’t take it with you when you are done with ht service in general.
8- Frustrating back-end user interface; rigid and difficult to customize
9- Designs not optimized for visitor conversion.

Web Designer

Pros

1- Professional Design following UX Rules:
-> Best Website Design Practices using fonts, colors
-> Always with User Experience in mind, design around understanding how it impacts visitor flow.

2- Optimization for visitor conversion bring more leads and sales.

3- SEO optimized with Proven Results
-> SEO Expert; Optimization based on thorough keyword analysis throughout the whole site.
-> Meta data where it is needed
-> Link building Expert

4- Ongoing Support
-> DNS Changes
-> Email configuration
-> Request via phone or text answered within the hour.

5- Time and worries Saver
-> How much is your time worth?

6- Unique and Personalized Design

7- Changeable and evolving-with-your-needs-design; not locked in.

8- You own your website
-> Take it with you where ever you may go

Cons

1- Higher Upfront Cost
-> We offer a fixed and affordable pricing well the worth the investment

2- Longer Time to Launch
-> A custom fit website takes time between design, tests, and launch.
-> We aim at 2 to 3 weeks before delivery of a custom website.

When you hire EckCreativeMedia to design your website you can rest assure that ROI is our top priority.
Our main goals while building your new website are to increase brand awareness, traffic, leads hence revenue.
Website Builders are great for certain applications where revenue is not the main focus.
Hiring EckCreativeMedia as your professional website designer will increase the chances of getting known locally therefore gaining more potential business.

  • Professional Design following UX Rules

  • Optimization for Visitor Conversion

  • SEO Optimized

  • Ongoing Support

  • Time and Worries Saver

  • Unique and Personalized Design

  • Changeable and evolving with Your Needs

  • You Own Your Website

  • Your Content Goes Here
EckCreativeMedia - Good Reviews

When you hire EckCreativeMedia to design your website you can rest assure that ROI is our Top Priority.

Our main goals while building your new website are to increase brand awareness, traffic, leads hence revenue.
Website Builders are great for certain applications where revenue is not the main focus.
EckCreativeMedia as your professional website designer at your side will increase the chances of getting you known locally therefore increase your revenue.

]]>
How to Deal with Bad Reviews https://eckcreativemedia.com/latest-articles/how-to-deal-with-bad-reviews Fri, 06 Sep 2019 12:57:11 +0000 https://eckcreativemedia.com/?p=1346

Can Bad Reviews be Removed?

Eck Creative Media News • September 6, 2019

D

Dealing with Reviews is part of the Reputation management service that we offer our clients.

Reviews

We can flag the bad reviews, unfortunately bad reviews can’t be removed from most of the sites that consumers use every day like Google, Yelp or TripAdvisor.
Since these sites have build their ongoing reputations and credibility on delivering honest untainted reviews.

There are ways to deal with this.

It is never too late to fix a Bad Reviews.

Good or Bad Reviews

Of course when replying avoid confrontation and be apologetic.

Try to connect with your customer, again telling him or her that you are sorry about the way he or she feels.

Tell your customer that you are willing to correct the situation by offering a free service and a refund if you have to.

Most of the time people change their mind and write a new review stating what you did to “right the wrong”.

Bad reviews are not the end of the world, they happen to everyone online.

Reviews

Don’t forget the good Reviews too, addressing them as soon as they show up is as important.

Sending a follow-up email or a text offering a “special-next-visit-discount” is a good way to deal with good Reviews and insure repeat business.

So you can count on EckCreativeMedia to alert you when you have bad Reviews and deal with them as soon as they show up.

R

esponding to good reviews is as important as responding to bad ones.

Good Reviews

I recommend strongly to take the time to respond to good reviews because of the following reasons:

  1. It show to Google how much you care about your customers
  2. It gives you a chance to contact and praise your customers and give them other reasons to hire you again in the near future.

How to Respond to Good Reviews

Though there are many other ways, i tend to focus on the following when I respond to a good review:

  1. Thank the customer for the good review
  2. “Praise the customer back” Part 1- You are glad that their appreciate your work.. (reiterate the work you did – using keywords) etc..
  3. “Praise the customer back” Part 2- By commenting how much pleasure you had dealing with them.
  4. Talk about how interesting/fun/motivating/rewarding/special..etc.. the job was.
  5. Tell how grateful you are to receive great reviews like this one and how grateful you are to have customers like them.
  6. Mention how much attention you pay to customers’ feedback, and how much it helps you to become a better painter, etc..
  7. Talk about the outstanding service you want to to deliver to each and every customers, etc..
  8. Highlight you relentless commitment to customer satisfaction
  9. Confirm that you would like to be the first organization contacted for their next project.
  10. Mention all the other services that you provide and invite them to consult you if they need help with any one of them in the near future.
  • Part of our Reputation Management Service

  • Bad Reviews Flagged

  • You can Manage Bad Reviews

  • Follow-up with Apologies and a Refund

  • Follow-up on your Good Reviews too

EckCreativeMedia - Good Reviews

We help you Dealing with Bad Reviews, it is a part of the Reputation management service that we offer.

Even though you can’t remove bad reviews the good news is that you can manage them.

We will help you managing them.

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